Hi, my name is Katrine van Wyk, and I am a brand experience consultant working at the intersection of wellness, beauty, and fashion. 

I consult with companies and brands worldwide regarding wellness, clean beauty, fashion, health, supplements, and food. I love working in this new world where content, fashion, beauty, community, and digital commerce converge.

I lived in New York for 15 years before moving back to Oslo in 2020. In NYC I was the full-tim Lead Health Coach in at THE WELL. Prior I worked and trained under THE WELL’s Chief Medical Officer, Dr. Frank Lipman, as a Holistic Health Coach. Dr. Lipman is a pioneer in Functional Medicine, and we worked together in treating clients from all over the world.

My job at THE WELL New York entailed building and training teams, developing custom programs, social and traditional content, establishing protocols, and support systems to help build our brand and treat our clients.

As a health coach, I have also spent the last thirteen years guiding and coaching clients through dietary and lifestyle journeys that fit into their busy and high-profile lives.

Since moving to Norway in 2020, I have consulted for various brands, start-ups, and companies. Most recently, I was a full-time consultant for Muse & Agency / Muse & Heroine - Europes’s largest clean beauty retailer and distributor. I was their Brand Experience lead, and my job encompassed everything from helping grow their brand to training and educating sales personnel across Europe about the products we sold. This involved social content development, facilitating deals, and working with exclusive retail stores in Copenhagen, Paris, Munich, Madrid, Lisbon, and many more.

Over the years, I have written three books to help people with their journeys to wellness. Super Powders, Best Green Drinks Ever, and Best Green Eats Ever.

Many moons ago, I was a model in New York. This gave me great insight into how the world of fashion and beauty works and, quite frankly, doesn’t work. 

I gave up my modelling career to complete my degree in Media and Communications at the New School University in New York. I received my nutrition and wellness certification from the Institute for Integrative Nutrition in New York and received my yoga certification through YogaWorks in New York City.

I live in Oslo with my husband, two kids, and our dog Luna. 

Please feel free to read more about my approach to wellness below or reach out here!

Thank You!

Katrine